How to identify wasted ad spend in reports

How to Identify Wasted Ad Spend in Reports: A Local Guide by Milton Keynes Marketing Why accurate reporting matters for local PPC campaigns For local businesses, every penny of ad spend must drive a tangible result. Wasted spend often hides in plain sight within...

Using GA4 to analyse PPC campaigns

Using GA4 to Analyse PPC Campaigns for Milton Keynes Marketing For a local digital marketing agency like Milton Keynes Marketing, turning PPC spend into verifiable growth requires precise data and clear dashboards. Google Analytics 4 (GA4) offers an advanced,...

Should SMEs use Google Tag Manager for PPC?

Should SMEs use Google Tag Manager for PPC? Guidance for Milton Keynes Marketing and local UK businesses Google Tag Manager (GTM) is a free, scalable tool from Google that centralises tag management and reduces the reliance on IT when implementing tracking. For SMEs...

Setting up offline conversion tracking

Setting Up Offline Conversion Tracking for Milton Keynes Marketing: A Practical Guide for Your Local PPC Agency Why offline conversion tracking matters for Milton Keynes Marketing In a competitive local market, offline conversions such as phone calls or in-store...