Is Bing Ads worth it for small businesses?

Is Bing Ads Worth It for Small Businesses? A Milton Keynes Marketing Guide A local perspective from Milton Keynes Marketing on Microsoft Advertising for UK small businesses Microsoft Advertising, formerly known as Bing Ads, often sits in the shadow of Google Ads. For...

Common mistakes in PPC reporting

Common Mistakes in PPC Reporting: Insights for Milton Keynes Marketing Why Accurate PPC Reporting Matters for Local Businesses For local businesses in Milton Keynes and the surrounding area, PPC reporting is a compass that guides ad spend, informs optimisation, and...

Key PPC metrics every SME should monitor

Key PPC Metrics Every SME Should Monitor – Milton Keynes Marketing A practical guide for Milton Keynes Marketing clients and MK-based SMEs PPC metrics provide a clear view of how your ads perform, where money is going, and where improvements are still needed. A...

How to identify wasted ad spend in reports

How to Identify Wasted Ad Spend in Reports: A Local Guide by Milton Keynes Marketing Why accurate reporting matters for local PPC campaigns For local businesses, every penny of ad spend must drive a tangible result. Wasted spend often hides in plain sight within...

Using GA4 to analyse PPC campaigns

Using GA4 to Analyse PPC Campaigns for Milton Keynes Marketing For a local digital marketing agency like Milton Keynes Marketing, turning PPC spend into verifiable growth requires precise data and clear dashboards. Google Analytics 4 (GA4) offers an advanced,...