Frequently Asked Questions

1. What is a video landing page?

A page that uses a prominent video to convey the value proposition, supported by text and a clear call to action. It aims to explain the offer quickly and build trust.

2. How long should a landing page video be?

Typically 60 to 90 seconds for most services, with concise, value-driven content. If the message is simple, shorter can perform better.

3. What is A/B testing for landing pages?

A/B testing compares two or more page variants to determine which version converts better, using statistical significance to guide decisions.

4. How do I know if video improves conversions for my MK business?

Track conversions, engagement metrics, and downstream revenue, and compare results against a static control over a defined testing period.

5. How do I measure ROI of landing page tests?

Calculate incremental revenue from the test, subtract the incremental cost of the test, and assess payback period and customer lifetime value shifts.

6. What are best practices for page load speed with video?

Use compressed, hosted video with lazy loading, provide a poster image, enable fast fallback content, and optimise for mobile networks.

7. Can I combine video and static content on one page?

Yes; a hybrid approach often captures attention with video and then delivers depth with static content and a strong CTA.

8. How long should testing take?

Tests should run long enough to reach statistical significance, account for weekly cycles, and include a post-launch learning period, usually several weeks.

9. What tools do you recommend for landing page testing?

Reliable analytics platforms (e.g., Google Analytics 4), A/B testing tools with robust segmentation, and heatmaps help reveal how users interact with pages.

10. Do video landing pages perform differently on mobile vs desktop?

Yes. On mobile, speed, captions, and touch-friendly CTAs are critical; on desktop, video can be more immersive, but the path to conversion must remain clear and fast.